June 14-15 | Retail Strategies + Cross Collaboration, Grand Junction

SESSION DESCRIPTION
Good retail displays and digital messaging are essential to build brand awareness and drive
more sales. Visual and messaging cues create an emotional connection with the customer
that inspires them to bring a little piece of your product, or brand, home. Give your customers
a curated shopping experience from your online messaging to your window displays with
unique communications and ideas for collaboration.

Downtown Grand Junction is pleased to showcase a retail workshop to share practical ideas
for expanding the reach of your brand through visual and messaging cues to convey your
brand experience and tell stories with digital and visual displays. We will also explore
collaborative partnerships that help retailers thrive.

Join us the evening of June 13th from 5 to 7:30PM, for a Downtown Grand Junction Downtowner
event, a happy hour networking event for entrepreneurs. Come back the morning of June 14th for the Retail Strategies + Collaboration workshop, from 8 to 11AM.

LEARNING OBJECTIVES
+ Partnerships & Collaborative Marketing. Consider partnerships that reduce costs,
foster creativity, and increase exposure.
+ Customer Habits. Highlight patterns in behaviors that retailers can use to their
advantage.
+ In-Store Wayfinding/Signage. Exploring the tools to guide customers through the
retailer’s vision in the physical and digital realm.
+ Incorporating Recycled Materials. Play with everyday and recycled materials to
create affordable and attractive displays to tell the retailer’s story.