PART 3 Partnering to get the Development You Want – PACKAGING YOUR PITCH

Even  great projects can never materialize, if people with capital don’t see a credible path to getting repaid.  Lenders, investors, and public partners are all weighing the same questions: Is there market demand? Where has this succeeded before? Does the developer know what they are doing? Does the deal make economic sense? And if it doesn’t work out, what is my recourse?

Small developers and project innovators often have the vision and the passion, but struggle to package their project in a way that addresses those questions in a credible way.

This final webinar turns from understanding the role of capital in getting projects done, to how you tell your capital story. Jim Heid will walk through elements of a credible pitch for a small-scale projects, how to tell the story of the building and the people behind it, and how to develop numbers that lenders and investors find credible. He will show how you can address concerns about experience and track record before they are raised, tailor the pitch for different audiences, and why its important to anticipate when things don’t turn out as expected.

Participants will also see how communities can help. Local governments and community partners can support developers by funding technical assistance, sharing market data, helping assemble supportive backing and make introductions to atypical capital sources.

Whether you are a developer preparing to approach funders or a local leader hoping to help promising projects move forward, you will leave with practical insights for packaging and presenting a project in a way that is on a path to funding.