Impact Investing Through a Creativity Lens

09/28/2017 10:22 AM | Kylie Brown

DCI recently attended an event at Denver Startup Week about “Impact Investing Through a Creativity Lens”. The panelists included Laura Callanan, Upstart Co-Lab // Corey Vernon, Radicle Impact // Alice Loy, Creative Startups // Anne Misak, Colorado Enterprise Fund.

What is Impact Investing? What does viewing it through a lens mean?

Impact Investing is a form of investing that means making money while doing good. It does not mean a grant or charity. It is a real investment made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return.

Lenses are used to shape how we view something and, in this case, where we choose to invest our money. Impact Investing through a Creativity Lens is investing in creative ideas whether it is art that has a social impact (ex: Meow Wolf), food that redefines the food system (ex: MMLocal), or fashion that takes ethics seriously (ex: Zady). Whatever the idea is, impact investing is a great way for creative ideas to take off.

Creativity is essential to solve complex problems and brings new and diverse ideas to the solution. This ‘cognitive diversity’ means that everyone that has different ways of thinking about issues and the different approaches come to together to create a solution that a homogenous group could have never come up with.

If you would like to learn more about what the panelists are doing, click their websites linked above. If you would like to learn more about how your business can creatively enhance your customers’ experience come to our event in Castle Rock on October 23rd

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