Cañon City leadership believes that their Main Street could be so much more. Currently, all of the Main Street businesses combined make up less than 2% of all tax revenue collected. That means that Main Street businesses are struggling mightily. The City has made investments to improve the streetscape and to try and bring in new businesses but we still have some different challenges that DCI Challenge Studio could help with. 1) Helping business owners market themselves and their businesses 2) Consistency through the off-season 3) Bringing people downtown.