A special monthly series featuring Roger Brooks International.
Roger Brooks is an expert in the fields of tourism, community branding, downtown development, and destination marketing. He is a past Board Member at the US Travel Association. He will be one of the keynote speakers at our 2016 Vibrant Colorado Downtowns Conference in Pueblo, CO, Sept. 20-23.
This month's focus: Perhaps the most misunderstood topic in business and marketing, branding is both a nightmare and a Godsend. In this fast-paced workshop, which includes three case histories, you’ll actually meet several champions who have lived the experience. They will be on the call to answer your questions in the most interactive workshop we’ve produced. You’ll see the brand, what they’ve done, the rewards, successes, heartaches, and hear their first-hand accounts about the branding process.