Downtown Institute: Marketing & Promotions
Friday, July 15, 2011
Detailed Schedule 8:10-8:50am Main Street Promotions. Ron Prascher, Brush Chamber/Main Street Program; Tracy Barnett, MainStreet Steamboat Springs.
Promotion as a concept takes many forms, but the goal is to create a positive image that inspires community pride and improve consumer and investor confidence in your commercial district. Promotions highlight a district’s unique characteristics, businesses, and activities to shoppers, investors, potential business and property owners, and visitors. Advertising, retail promotions, special events, and marketing campaigns help sell the image of Main Street to the community and the world. Led by experienced Main Street Managers, this session will highlight not only the concept of Promotions, but also successful, innovative approaches to making promotions work!9:00-10:15am Branding Places: What is the Unique Promise Your Community Offers?
Martha Pinkard-Williams, Artamation. A brand is a unique promise of what the community has to offer that speaks directly to a target audience and accurately represents the communities’ stakeholders and residents. Throughout Colorado more and more local leaders and businesses are realizing the need for community branding. Identifying the right community brand comes with the idea of developing your community’s vision and identity to represent the unique and individual character that makes this place special. 10:25-11:35am Mobile Marketing Revolution: Mobile Marketing and the Changing Relationship with Consumers. Kim Dushinski, Mobile Marketing Profits.
These days more and more people are getting online without ever using a computer. Smart phones have changed the way we interact with the world, and they should change the way districts interact with their residents, businesses, and potential tourists, as well as the way small businesses interact with th eir customers. Learn how to best utilize these new tools to drive customers and tourists to your downtown district as well as the low-cost marketing method that can have a huge impact. This session will discuss the marketing revolution and provide helpful tips, ideas, and resources for district promotions.11:40-12:40pm Downloading Guides to District Adventure. Chris Haller, Urban Interactive Studio; Tracy Barnett, MainStreet Steamboat Springs.
In today's technological world, there seems to be an application for everything. Why not use this technology to broaden awareness and participation in your commercial district or Main Street? This session will discuss the advantages and disadvantages of mobile applications and take a look at the innovative program that the Steamboat Springs Chamber of Commerce has initiated to spread the word about their community.12:40-1:40pm Lunch on own1:40-3:00 Minturn's Marketing Strategy. Jim White, Town of Minturn.
The Town of Minturn will present their promotions strategies and how they highlight Minturn's unique characteristics, businesses, and activities to shoppers, investors, potential business, property owners, and visitors.3-3:15 Networking break3:15-4:30 Downtown Minturn Walking Tour.
Jim White, Town of Minturn.
Take a tour of Minturn's beautiful downtown filled with unique shopping and enticing restaurants. View the streetscape improvements that have been made to promote downtown businesses.
Featured SpeakersKim Dushinski
is the President of Mobile Marketing Profits
, a marketing firm that provides mobile marketing training and tools to marketing professionals and entrepreneurs. Kim was named one of the Mobile Women to Watch 2010 by MobileMarketer.com. She is the author of the best-selling book, The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns and one of the authors of Social Media Superstars. Additionally, she has written articles for Advertising & Marketing Review, Brilliant Results and Search Marketing Standard. Her contributions appear regularly in the American Express Restaurant Briefing. She’s been quoted in The Denver Business Journal, The Bottom Line and appeared on numerous radio shows across the country. As an advocate for smart, effective mobile marketing, Kim leads workshops and speaks internationally about how to profit with mobile. Kim, a 1988 graduate of the University of Denver, is a successful entrepreneur with over 20 years of experience in sales and marketing.Chris Haller, Urban Interactive Studio.
Chris is a nationally-recognized Web developer and Online Engagement practitioner, with a broad background in urban planning and communication technologies. These skills, combined with many years of experience in consulting for urban planning projects, are what brings Urban Interactive Studio's mission - to enhance communication and improve decision-making in urban planning - to life. In April 2011 he was named one of the Top 25 thinkers in Urban Planning Technology by the urban planning magazine Planetizen.As UIS' founder, Chris is closely involved in the day-to-day development of interactive Web and mobile applications, as well as EngagingPlans, a place-based, interactive Web site package for planning projects. He designs effective online engagement projects and Social Media strategies for clients, and provides related training when needed. Chris is also the founder and publisher of EngagingCities an online magazine, where he writes about trends in Urban Planning and Public Involvement.Martha Pinkard, Creative Principal, Partner, Artamation.
Martha holds a B.F.A. in printmaking from the University of Colorado, and an M.F.A. with distinction in painting from California College of Arts, Oakland, California. She is the creative partner at Artamation Visual Communication, a full spectrum creative services company she owns and operates with her life and business partner, David Williams. Martha is a third generation Coloradoan with a passion for preservation and promoting a sustainable future for Colorado. She has lived in some of the world most celebrated places for design; San Francisco, California, Florence, Italy and Copenhagen, Denmark. An award winning artist and designer, she brings a wealth of experience transforming brands, business and communities. With an extensive background in fine art, design as well as illustration, Martha’s tool box includes much more than those on her mac. Additionally, Ms. Pinkard-Williams has been the illustration professor and taught Water Media I and II at Metropolitan State College, in Denver for the last two years. Her fine art is in collections in the US and Europe and her murals have been featured in Colorado Homes & Lifestyles Magazine and at show homes in Colorado and California.